Yahoo In the Know Bowl

Capabilities Used:

Live Event Production

Pre-Event Marketing & Promotions

Graphic Identity Creation

Livestream Production & Direction

Multi-Platform Distribution

Experiential Event Management

In the Know Bowl

The 2022 In The Know Bowl brought together NFL stars and professional e-gamers for a thrilling four-hour live event. Set in a Hollywood Hills mansion, the competition was broadcast across three platforms, pulling in over 350K viewers and 25M impressions. We handled everything from pre-event marketing to on-the-ground production, creating a high-energy Super Bowl weekend experience that was one of the most talked-about events.

The 2022 In The Know Bowl was a four-hour live event broadcast from a mansion in the Hollywood hills. The live game featured commentary from the ShoutCasters Maven and Merk. Kay Adams, of the NFL Network, interviewed players as the action went down. The event combined the trash-talking, live-action and competitive best of both worlds.

The day of, the stream played on three platforms to over 350K viewers and hit more than 25M impressions across Yahoo properties in less than a week.

We produced the entire party, from experiential to digital. Over two hundred people attended and many thousands of people joined online. It was one of the most talked about and most seen events of the Super Bowl weekend.