Capabilities Used:
Live Stream Production & Direction
VR Experience Development
Visual Framework & Animation Design
Artist & Host Coordination
Real-Time Audience Engagement
Twitch: Old Spice
Old Spice made history by launching the first-ever scented NFT on Twitch, and we produced the entire live-streamed event. Hosted by Paul Scheer and featuring live art and music, this branded event engaged viewers in real-time creative choices, ultimately proving that even NFTs can be smelled.
This branded livestream event included a VR experience featuring immersive animations by famous artists and musicians, live art installations and the official release of Old Spice’s scented NFT. The creation of the NFT was the show, as hosts, artists, musicians and the audience collaborated in each creative choice.
We developed the visual framework for the entire show, including transitions, background art, and all animated and pre-recorded video content. We also directed and produced the two hour live event - hosted by Paul Scheer, Sancho West, and five artists who were remotely designing this one-of-a-kind NFT. Viewers were truly able to “Enter the Smell.”
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