Our Role
Creative Strategy
Creative Direction
Art Direction
Video Production
Twitch, Old Spice
Luke Sullivan
Smelling the newly minted NFTs
We live-streamed the creation of the first ever scented NFT to prove it could be done
We create a lot of commercial and live content on the biggest gaming platform in the world, Twitch. But this was surely one of a kind - the first-ever scented NFT - with brand partner, Old Spice.
This branded livestream event included a VR experience featuring immersive animations by famous artists and musicians, live art installations and the official release of Old Spice’s scented NFT. The creation of the NFT was the show, as hosts, artists, musicians and the audience collaborated in each creative choice.
We developed the visual framework for the entire show, including transitions, background art, and all animated and pre-recorded video content. We also directed and produced the two hour live event - hosted by Paul Scheer, Sancho West, and five artists who were remotely designing this one-of-a-kind NFT. Viewers were truly able to “Enter the Smell.”