Old Spice

Our Role

Creative Strategy
Creative Direction
Art Direction
Copywriting
Casting
Video Production
Post-Production
Animation

Clients

Twitch, Old Spice

Producer

Luke Sullivan

Smelling the newly
minted NFTs

We live-streamed the creation of the first ever scented NFT to prove it could be done

We create a lot of commercial and live content on the biggest gaming platform in the world, Twitch. But this was surely one of a kind - the first-ever scented NFT - with brand partner, Old Spice.

This branded livestream event included a VR experience featuring immersive animations by famous artists and musicians, live art installations and the official release of Old Spice’s scented NFT. The creation of the NFT was the show, as hosts, artists, musicians and the audience collaborated in each creative choice.

We developed the visual framework for the entire show, including transitions, background art, and all animated and pre-recorded video content. We also directed and produced the two hour live event - hosted by Paul Scheer, Sancho West, and five artists who were remotely designing this one-of-a-kind NFT. Viewers were truly able to “Enter the Smell.”

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