For the release of Borat 2, we produced a secret Twitch launch event where Borat challenged Dr. Lupo to a gaming battle. We developed a Kazakhstani-inspired set and visual assets, resulting in the most-watched branded stream in Twitch history, with over half a million views.
In less than two weeks, we developed the idea with a completely unique Kazakhstani look and feel for the set and stream. We created animated backgrounds, Slavic-inspired visuals and a cohesive creative link between all on-set and on-screen assets.
Our live team produced the event across both locations and managed the Twitch channel while the game went down. The stream attracted half a million views, and overnight became the most watched branded stream in Twitch history.
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