Our Role
Art Direction
Graphic Design
Animation
Remote Production
Livestreaming
Set Design
Client
Twitch
Director
Jason Aron
Technical Director
Corey Mannicci
Launching the second coming from Kazakhstan
We challenged Borat to a live-streamed gaming challenge and it went very nice!
For the release of Borat 2, Twitch and Amazon Prime came to us to create a secret launch event. Popular streamer Dr. Lupo was squared against Borat himself. The two met online to game for the ultimate prize: Global Supremacy.
In less than two weeks, MALKA developed the idea with a completely unique Kazakhstani look and feel for the set and stream. We created animated backgrounds, Slavic-inspired visuals and a cohesive creative link between all on-set and on-screen assets.
Our live team produced the event across both locations and managed the Twitch channel while the game went down. The stream attracted half a million views, and overnight became the most watched branded stream in Twitch history.
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