Therabody

Our Role

Concepting
Creative Direction
‍Co
Video Production
Post Production

Client

Therabody

Director

Mitchell Hooper
Andrea Bucilla

Editor

Brad Howell

NOT JUST ANY BODY, A THERABODY

Real-time recovery with Therabody athletes Collin and Cody in the fields where they play

Therabody creates cutting-edge recovery resources for all athletes. The Theragun is their flagship product and they tapped two of their elite athletes Collin Morikawa and Cody Bellinger to show how physical effort is equaled by recovery.

This campaign was built on real-time use of the Theragun. We created two different visual stories, one with the PGA golfer, Colin and one with MLB slugger, Cody. With their unique styles of play in mind, we wrote the scripts and planned the shoots to show off the best of their abilities and the way in which the Theragun fuels their performance.

These big shots were paired with closeups of the Theragun in action, aiding in the rehab of these athletes in the field. With these core pieces in hand, the campaign strategy employed creative versions for multiple platforms, social, digital and broadcast. The powerful spots pair our sports branding excellence with play-based action to create a high-performing spot for Therabody.