Peloton

Our Role

Concepting
Creative direction
Art direction
Graphic design
Set Design
Copywriting
Video production
Livestreaming
Post Production
Animation

Client

Peloton

Supervising Producer

Emily Dimon

Creative Director

Steph Miller

Director

Corey Mannicci

Creative producer

Alicia Parker

Project Manager

Evangeline Ignacio

Riding in hot for homecoming

We helped Peloton host Homecoming 2022, the biggest at-home fitness event of the year

Homecoming is Peloton’s annual community celebration, produced virtually for Peloton members across the globe. Attendees experienced fitness classes, product announcements and live presentations.

We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.

A total of 27 participants joined across two continents, streaming approximately five hours each day in three languages (English, German and Spanish). Using the platform Hopin, we created an interactive space for the audience, bridging the gap between pre-produced content, a live show, and viewer participation.