Peloton

Capabilities Used:

Virtual Event Production & Direction

Multi-Location Filming & Livestream

Global Video Capture & Editing

Executive Keynotes & Presentation Design

Multi-Platform Event Marketing

Peloton
Homecoming 2022

We produced Peloton’s Homecoming 2022, the largest virtual at-home fitness event of the year. Featuring fitness classes, keynotes, and product announcements, we delivered a two-day livestream event across global markets. Our production spanned NYC and the UK, incorporating instructors, executives, and pre-recorded material into a seamless event for Peloton members worldwide.

We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.

A total of 27 participants joined across two continents, streaming approximately five hours each day in three languages (English, German and Spanish). Using the platform Hopin, we created an interactive space for the audience, bridging the gap between pre-produced content, a live show, and viewer participation.