Our Role
Creative direction
Art direction
Graphic design
Set Design
Video production
Post Production
Supervising Producer
Emily Dimon
Creative Director
Steph Miller
Corey Mannicci
Creative producer
Alicia Parker
Project Manager
Evangeline Ignacio
Riding in hot for homecoming
We helped Peloton host Homecoming 2022, the biggest at-home fitness event of the year
Homecoming is Peloton’s annual community celebration, produced virtually for Peloton members across the globe. Attendees experienced fitness classes, product announcements and live presentations.
We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.
A total of 27 participants joined across two continents, streaming approximately five hours each day in three languages (English, German and Spanish). Using the platform Hopin, we created an interactive space for the audience, bridging the gap between pre-produced content, a live show, and viewer participation.