MoneyLion Superbowl Watch Party

Capabilities Used:

Experiential Event Production

Live Stream & Control Room Direction

Custom Graphics & Animation

Influencer Engagement & Social Media Integration

Celebrity Host Coordination

Multi-Platform Content Creation

MoneyLion Super Bowl Watch Party

MoneyLion’s Hollywood Hills Super Bowl watch party, hosted by Mike Tyson, was the ultimate influencer-packed event. We produced a live, ten-camera show that brought together celebrity guests and NASCAR drivers, creating a branded experience that drew 25M+ views and 2.7M+ social engagements. The event, designed to launch MoneyLion’s $Roartags, was a resounding success.

Our experiential team produced the event, keeping the drinks flowing and the music bumping as over 200 partygoers enjoyed the view of Los Angeles. The ten camera show was directed and produced by our live team from a control room on the second floor of the house. We employed our custom graphics and animation package designed for both live and social.

23XI NASCAR drivers and MoneyLion spokespeople Bubba Wallace and Kurt Busch made a surprise appearance remotely, and celebrity party goers stepped onto the set to chop it up with the guys. And against branded backdrops and the view over LA, influencers spread the love on their channels with photos of the MoneyLion logo. The results were astounding. 25M+ views and 2.7M+ social engagements in less than a couple weeks.