Our Role
Creative Direction
Art Direction
Graphic Design
Experiential Production
Video Production
Post Production
Corey Mannicci
Technical Manager
Jason Aron
Creative Director
Tyler Pierce
Project Manager
Alexa Perez
Welcoming viewers tO The Lion’s Den
MoneyLion takes to the Hollywood Hills - with all its Influencers - for the greatest Super Bowl watch party of all time
To power up MoneyLion’s launch of $Roartags, we hosted a live streamed Super Bowl watch party in the Hollywood Hills. The Lion’s Den was hosted by the legendary Mike Tyson, Brandon Marshall, Brendan Schaub, and Daniel Cormier. Paired with giveaways and guest appearances, it was the place to be on Super Bowl Sunday.
Our experiential team produced the event, keeping the drinks flowing and the music bumping as over 200 partygoers enjoyed the view of Los Angeles. The ten camera show was directed and produced by our live team from a control room on the second floor of the house. We employed our custom graphics and animation package designed for both live and social.
23XI NASCAR drivers and MoneyLion spokespeople Bubba Wallace and Kurt Busch made a surprise appearance remotely, and celebrity party goers stepped onto the set to chop it up with the guys. And against branded backdrops and the view over LA, influencers spread the love on their channels with photos of the MoneyLion logo. The results were astounding. 25M+ views and 2.7M+ social engagements in less than a couple weeks.