MoneyLion Holiday Campaign

Capabilities Used:

Omni-Channel Campaign Development

Talent Sourcing & Coordination

High-Speed Video Production

Creative Strategy & Script Writing

Social Media & Influencer Integration

Record Post-Production Turnaround (10 Days)

MoneyLion
Holiday Campaign

MoneyLion’s holiday campaign, featuring SNL’s Heidi Gardner, awarded $50K in holiday bonuses. We executed a fast-paced, omni-channel campaign that garnered 63M impressions and over 10K social media nominations. With creative development, production, and talent management all wrapped up in record time, this campaign was named Ad of the Day by The Drum.

We rallied our team for a one day, seven-scene, seven wardrobe changes, and a bunch of wigs on one set in NYC. We drove the creative development, talent sourcing and the full production in record time (less than 10 days for post-production). We planned a truly omni-channel campaign, activating everywhere: organic social, CTV, display, email, in-app, influencers, paid social, online video, blogs, and earned media.

This campaign was named Ad of the Day by The Drum. It generated 63M impressions and MoneyLion received over 10K nominations on social media - ten times more than expected! The nominations inspired followers to share personal stories, creating brand affinity by building an emotional connection.