Our Role
Creative direction
Set Design
Video production
Post Production
Weber Sandwick,
Executive Producer
Jeff Frommer
Matt Kaunitz
Dave Clanet
Putting a hole in one for NYC
A golf champion goes to the extremes to win a beer for all of New York city
The PGA Championship was coming to Bethpage Black in New York. Weber Shandwick reached out to us to help craft a new experiential marketing feat for their client Anheuser-Busch InBev. The idea was to take golf where it had never been before.
Michelob Ultra was a major sponsor of the tournament and wanted to engage local fans – read all of NYC – through an act of love. They tapped PGA Champion Brooks Koepka to take one shot for an entire city. And what it shot it was. We built a custom floating barge, flew drones, took over Governors Island and ran the on-site activation with real-time social capture as Brooks tried to sink a shot across the bay.
The production, as well as the shot, was ambitious. We ran the event from creation to completion in a month. When it came to post-production, we went to work to get our clients assets to use within 24 hours of the shoot. Everyone was engaged and the city went home with a cold one.