L’Oreal Colorsonic

Our Role

Concepting
Creative direction
Art direction
graphic design
Copywriting
Set design
Video production
Post Production
2D animation
3D vFX

Client

L'Oréal

Director

Mitch Hooper

Creative Producer

Andrea Buccilla

Editor

Brad Howell

VFX Supervisor

EJ Brieva

SPEARHEADING BEAUTY INNOVATION STORYTELLING

We took CES by storm with award-winning product launches two years in a row

CES ––the most influential tech event in the world––is the place to launch innovative products in all industries. For two years in a row, L’Oreal had launched cutting-edge products at the conference and we were content partners for the two innovations.

L’Oreal turned to us in 2022 to produce a video to support the launch of their new Colorsonic breakthrough hair color technology (the first innovation in colorcare in over 100 years), earning it a position as one of TIME’s 2022 best inventions. Following this successful reception, L’Oreal partnered with us again in 2023 for the launch of Brow Magic, the first at-home electronic eyebrow makeup applicator that gives users customized brow looks in seconds.

Our sleek product demonstrations reinforced L’Oreal’s expertise in beauty technology while showcasing real product use cases. Our team led the art direction and full production, including talent, set design, wardrobe and styling. With product demonstrations and animation, we helped demonstrate why these two products are ground-breaking in their class.