L’Oreal Colorsonic

Capabilities Used:

Product Demo Video Production

Set Design, Wardrobe & Styling

Animation & Art Direction

Real-Use Case Storytelling

CES Launch Support

L’Oreal Colorsonic
& Brow Magic

For two consecutive years, Malka partnered with L’Oreal to create sleek product demos for CES launches. In 2022, we introduced Colorsonic, a breakthrough hair color innovation, and in 2023, Brow Magic, the first at-home eyebrow applicator. Our videos showcased L’Oreal’s beauty tech expertise through real-life use cases, positioning both products as industry game-changers.

L’Oreal turned to us in 2022 to produce a video to support the launch of their new Colorsonic breakthrough hair color technology (the first innovation in colorcare in over 100 years), earning it a position as one of TIME’s 2022 best inventions. Following this successful reception, L’Oreal partnered with us again in 2023 for the launch of Brow Magic, the first at-home electronic eyebrow makeup applicator that gives users customized brow looks in seconds.

Our sleek product demonstrations reinforced L’Oreal’s expertise in beauty technology while showcasing real product use cases. Our team led the art direction and full production, including talent, set design, wardrobe and styling. With product demonstrations and animation, we helped demonstrate why these two products are ground-breaking in their class.