Our Role
Creative Direction
Art Direction
Graphic Design
Set Design
Video Production
Post Production
2D Animation
Mitch Hooper
Supervising Producer
William Keesee
Russell Konzelmann
Allison Daly
Jacob Abrams
Calling all patrons to save the bars
When the Kraken attacked, we brought out patrons to stand up for their local bars
The pandemic had a large impact on bars across the country. When bars were able to reopen, Proximo Spirits teamed up with the United States Bartender’s Guild, USBG, to welcome people back. Proximo’s Kraken Rum came to town with a full campaign to Save Your Local Watering Hole.
We created and produced a commercial that featured three celebrities out to make a difference against the attack of the Kraken. Mike Ditka held down Chicago. Snooki was defending the Jersey Shore. Angie Martinez was backing up New York City. We shot each of them for a hero and city-specific spots. The Kraken was created with larger-than-life CG animation incorporated into footage we shot. The only space safe from the monster’s attack was your local bar.
It wasn’t just the monster that was in a hurry. We shot, edited and launched the spot with a fast turn around. The commercials ran in a large regional and national campaign that synced with a custom bottle launch, the proceeds from which went to support the USBG.