IBM Mayflower/Uncharted

Our Role

Concepting
Creative Direction
Copywriting
Video Production
Post Production

Client

IBM

Creative Director

Mike Mahon

Producer

Allie Barham

Editor

Mohammed Rahman

Writer

Tom Morrison

THIS IS YOUR
AI CAPTAIN SPEAKING

We documented the IBM made, AI powered crossing of the modern Mayflower

Inspired by the 400th anniversary of The Mayflower’s crossing of the Atlantic, a group of marine researchers and IBM attempted to build and send the world’s first fully autonomous vessel on the same journey—powered by IBM. We helped develop the series and is \ in production of the full 8-part documentary that follows the team as they build the ship, train the AI and set sail.

IBM produced this content as they set sail across the Atlantic. They needed an agile and remote-production partner to create the docuseries and we were just the right partner. We combined a mix of online capture and remote interviews. The entire series developed in an organic manner as nautical miles were crossed and challenges arose.

This series, airing on broadcast and online, celebrates the possibilities of today’s technology and our human need for exploration. We wrapped this adventure story in custom graphics and powerful visual effects. We continued to develop the narrative arc as we edited, in the same spirit of voyaging into the unknown.