Ernst & Young

Our Role

creative strategy
Concepting
Creative direction
Art direction
Graphic design
Script Writing
Set design
Color correction
Video production
Post Production
Visual Effects

Client

Ernst & Young

Creative Director

Mike Mahon

Strategist

Topher Ziobro

Director

Andrea Buccilla

Supervising Producer

Allie Barham

Post Supervisor

Steve Ginsberg

MAKING MEANING A CHOICE AT WORK

We differentiated EY in a competitive recruitment pool with people-focused assets

As a business service organization, Ernst & Young is in a constant state of recruitment. But in this new day, finding great talent is not what it used to be. So we partnered with them to help tell potential employees it's not an either/or choice at EY.

We worked to create a strategy to reach our target audience. Then we crafted a story that played with the idea of work/life balance. Together with a tagline, campaign approach, complete graphics and script writing we set to producing the campaign.

We shot these pieces in the bay area in the real life spots where young professionals live and work. In a series of social sequences, we showed future applicants how balance is real at EY. We used the form and language of social media to reach our audience before they visited EY’s job-boards.

This big campaign was called, My Why. It ran all across social and paid media, on Spotify, Snapchat, and LinkedIn. We made this a native TikTok ad the first for EY and so successful. The diversified approach delivered attention grabbing and brand defining content. EY communicated their Why to future recruits in a memorable and relatable way.