Ernst & Young

Capabilities Used:

Recruitment Campaign Strategy

Video Production & Script Writing

Social Media Native Advertising

Location-Based Filming

Multi-Platform Distribution (TikTok, Spotify, Snapchat, LinkedIn)

Ernst & Young Bay Area Meaningful Experiences

To attract top talent, Ernst & Young partnered with us to create the “My Why” campaign, emphasizing work/life balance for young professionals. Filmed in the Bay Area, the campaign ran across social platforms like TikTok, Snapchat, and LinkedIn, delivering a fresh approach that communicated EY’s core values to future recruits.

We worked to create a strategy to reach our target audience. Then we crafted a story that played with the idea of work/life balance. Together with a tagline, campaign approach, complete graphics and script writing we set to producing the campaign.

We shot these pieces in the bay area in the real life spots where young professionals live and work. In a series of social sequences, we showed future applicants how balance is real at EY. We used the form and language of social media to reach our audience before they visited EY’s job-boards.

This big campaign was called, My Why. It ran all across social and paid media, on Spotify, Snapchat, and LinkedIn. We made this a native TikTok ad the first for EY and so successful. The diversified approach delivered attention grabbing and brand defining content. EY communicated their Why to future recruits in a memorable and relatable way.