Citibank Cashcard

Capabilities Used:

TV Commercial Production

Concept Development & Script Writing

Set Design & Brand Integration

Athlete & Mascot Coordination

Multi-Platform Distribution (TV & Stadium)

Citibank Citi Cash Card

For our first project with Citi, we created a lighthearted TV commercial featuring NY Mets First Baseman Pete Alonso. The spot, aired during Mets games, brought together the simplicity of a recovery day with Citi’s Cashcard perks. With a fun cameo from Mr. Met, the ad ran for two straight seasons, becoming a fan favorite on TV and in-stadium.

We set-dressed a townhouse in Brooklyn with Citibank brand touches and made a customized bathrobe for Pete Alonso. The spot surprised and delighted the audience with a voice over from Mets radio play-by-play announcer Howie Rose. Even Mr. Met, the team’s mascot, got in on the fun, and the pancakes.

We scripted, designed and produced everything for this spot. We have years of experience working in branded sports advertisements and Citibank got the best of our abilities. The work paid off, with the ad airing during Mets games on television and in-stadium. With its popularity and success, it’s been running for its second straight season.