ADP Roll

Capabilities Used:

Creative Editing & Animation

Product Feature Demonstration

User Experience Storytelling

Multi-Platform Campaign Execution

ADP Roll

ADP’s new payroll solution, Roll, empowers small businesses with big business capabilities. We produced a campaign that creatively showcased the app’s design, features, and functionality. With animation and real-life user scenarios, we demonstrated how ADP Roll brings value to small businesses, giving them the tools they need in the palm of their hand.

ADP Roll is a powerful tool for small businesses. It puts big business capabilities, large scale data and top-level benefits in the palm of their hand. With creative editing and animation, we showcased the users of the app and detailed the product’s design, features and functionality. We showed how this one-of-a-kind tool is a real value for small businesses.

This style helped fuel further ADP sales and marketing materials. The strong animation and character focused storytelling made their way into future Roll spots and ADP branded content. This video and the entire campaign helped energize the use of Roll to thousands of businesses across North America.