Showtime Basketball

Our Role

Concepting
‍Creative D
Copywriting
Video production
Post Production

Client

Showtime

Producer

Nathan Bronson

Post-Producer

Dan Lovi

Director of Photography

Jim Portela

HOOP-LIFE ON AND OFF THE COURT

Creating a basketball network for every fan, everywhere with NBA legends

A few years ago, we partnered with Showtime to launch Showtime Basketball, a digital-first network of shows featuring premium content like All The Smoke, What’s Burnin’, KG Certified, and documentaries like The Resurgence and Legacy: Bob Hurley. Malka co-developed each property, and handled production of the content, programming strategy, brand and visual identity, and secured talent.

Since then, we’ve kept growing Showtime’s basketball presence. We extend the footprint of each show through established and new social channels. Viral moments of great guests, hot takes, and legendary perspectives compel other publishers to pick up our content. This leads to more advertising and increased subscribers. The statistics show the channel’s success.

KG CERTIFIED

Subscribers

705,000
‍

Views & Listens

1,300,000
‍

Instagram

141,000

ALL THE SMOKE

Subscribers

705,000
‍

Views & Listens

85,400,000
‍

Weekly Views

1,400,000
‍

With our help, Showtime Basketball is a leading voice in sports media. Our development, content, and programming strategy allow the network to be woven into social feeds seamlessly. And with relevant cultural moments, our content has become the center of the basketball conversation.